Tutorial: How to create a Quiz

If you want to set up a survey contest to let users register in the promotion and obtain feedback about their consumption habits and their opinions of your brand and products, follow the steps outlined below:

 

STEP 1. Create the promotion

1. Access the Easypromos Control Panel via this link: http://admin.easypromosapp.com. Log in with your Facebook profile and enter your control panel to manage and create your promotions.

 

2. Create a new promotion via the ‘Create new promotion’ button.

 

3. You will be presented with the products available. Choose ‘Quiz’ to create a promotion to discover likes and consumption habits of your customers and users.

 

4.Go on to step 2 and choose the platform version to use (Premium or White Label).

5. Your promotion is already created! In the background, you can see the promotion management page. A pop-up window will ask you some extra information in order to help you with pre-settings. If you are not interested, you can skip this step.

 

  • Language by default: Option for selecting the language by default in which you wish to display the promotion content.
  • Country. You'll be able to limit participation to one or several particular countries, and only those users who have an IP address corresponding to these countries will be able to register Find more information about country filters.

 

6. Now you find yourself in the promotion management page, where you have all the options for configuring the promotion. Below we outline all the most relevant sections:

 

1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which unequivocally identifies each promotion. Present this number to the Easypromos technical team if you have any issues with, or doubts about, the promotion. This will make it easier for them to review your settings.

2. Link to the promotion. This is the URL that you should use in all the promotion sharing actions that you wish to carry out. More information here.

3. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.

4. Side menu. Here you will find all the configuration options of the promotion.

5. Statistics menu. Here you'll find all the general statistics of your contest. It indicates the total users, total votes, emails sent to participants, total page views, general view of visits received, total share button clicks and number of followers gained.

6. Management of dates. Modify the promotion dates from this module.

7. Promotion status. It indicates the status of the promotion: Draft, Active or expired, as well as it is ready to start.

8. Visibility module. Here you'll find the main options to give your promotion more visibility: Publish the promotion as a Facebook tab, appear in the public list of Easypromos promotions and click button to share the promotion.

9. Localization. Select the promotion language by default. You'll also be able to link the promotion to a dictionary you have created with your own texts and translations. In addition, you'll be able to limit participation to one or several particular countries from here. By default the promotion will be visible in all countries. If you want to restrict it only to certain countries, click on ‘Edit’ and enter the names of the countries you wish to include (available in Premium and White Label).

 

STEP 2. Create the questions and answers

The platform comes prefigured with many features specific to the application that you have chosen. First, set up the questionnaire with the questions that you want to ask your participants, and then work through the advanced options for customizing the application to meet your requirements. 

 

1. Enter the promotion 'Editor'.

2. Locate the “Quiz” option and start creating your first question by clicking on the corresponding button. 

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Note: If this is your first time using the quiz editor, we recommend you watch this video tutorial which will show you the most important features in just 8 minutes.

 

3. A window with this options appears every time you want to create a new question. Choose the type of question that suits you better depending on your idea. If you are already familiar with the quiz Editor and want to use advanced types of questions, pick "Advanced" to see all the available question types.

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4. After you’ve entered the first question, decide whether you want to illustrate it with an image or video, and whether you prefer a horizontal or vertical design. 

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4. Create the answers. As you will have seen in the video tutorial, there are various types of answers. You can use all answer types in the same survey.

Note: check our recommendations for the questionnaire image measurements.

 

  • Closed answers

Use these if you want to offer a limited number of answers from which participants must choose one or more.

 

1. Create as many "Closed answer" as you want for each question.

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2. Set the order of the answers in number of "Answers per row" and then select the "Question type": a single correct answer, multiple answers or sortable answers.

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  • Single answer: the participant can only select one answer.

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  • Multiple answers: permit the participant to select more than one answer.

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  • Sortable answers: the participant must put the answers in order (all the options or just a certain number of them).

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This feature could be useful if you have a large quantity of options from which you want the participant to choose just one. There are 3 formats to present the selectable list answer, and you will be able to choose as an option one of them when setting up this field:

  • Drop-down list

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  • Autocomplete list

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  • Radiobutton list

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STEP 3. Give a score to each question and create the final messages

Once you have created the quiz, it's time to punctuate the questions. It's important to indicate the correct answers to each question and give them a score, so that the application can calculate the points obtained by the participants. Follow this step-by-step tutorial to learn how to indicate the correct answer to each question.

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Create different final messages according to each type of result

If you want that participants obtain a customized message according to their result in the final page of the quiz, you can create different final messages from the same Quiz Editor. Learn here how to create these messages

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Create viral messages for each type of result

If you want that participants can share their final quiz result with their friends, you can set up the viral content for each message result. Learn here how to set it up

 

STEP 4. Customize the texts and images for each screen

Configure the texts and images of each screen of the promotion:

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A) Landing page

- Change the provisional title for one that allows identify the strong points of your promotion. It’s a good idea to make this descriptive text as attractive as possible to users.

- Configure the texts for the page and upload an 810px wide x 450px high image to give it more dynamism.

- In the description, change the provisional text to personalize and explain your own contest mechanism so that participants are clear about what steps they should follow to take part in the contest. You can also customize the ‘Enter’ and ‘View entries’ buttons.

 

B) Entry form page. Add the fields that you wish your participants to complete. You can also customize the text and screen header image. In the Premium and White Label versions you can fill in the form with all the additional fields, dropdown menus and check boxes that you need. Find all the information about how to set up the entry form.

 

Note: The customization of the registration form with additional text fields is not included by default in promotions created with the Basic version. It can be included as an extension for $15USD.

 

C) Thank you page. Customize it with a final image and a thank you text. You can also create an extra button with an external link.

  • Text to encourage users to share. On the left side of the first share button there is a text that you can customize. Use this to encourage your participants to share the contest.
  • Thank you message. You can also use it to thank participants and tell them when the winner will be announced.
  • Use the final image to give a more personalized aspect to the sweepstake, reminding participants what the prize is and encouraging them to share the sweepstake.

 

Note: download the Easypromos Design Guide and you will have measurements for all the images you need to complete the promotion. 

 

STEP 5. Customize the design

Modify the colors of the buttons and sections of the promotion so that they reflect the look and feel of your brand or product, or of the specific campaign. You can also among from various fonts, upload a background image and introduce the customized CSS styles (in White Label).

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If you need help on how these sections work:

 

STEP 6. Introduce the terms and conditions

Introduce the legal bases, explaining all the aspects that concern the contest. These legal bases will be shown via a button on the main page of the promotion and from a link available via any of the promotion’s pages.

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STEP 7. Configure the My Networks modules and the promotion footer

The 'My networks' module enables you to totally customize the screen that is presented to the user before they finalize the registration. This means you can give them the option to click ‘Like’ on your Facebook Page. You can suggest as many Facebook and Twitter accounts as you wish to users. Learn how to do this here.

You can also customize the text at the foot of the promotion, or deactivate this if it doesn’t interest you. This is a banner, presented at the foot of each screen of the promotion, that when clicked on will present you with the ‘My networks’ module. You will find the information here.

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STEP 7. Customize viral content

This section is very important to obtain a high level of virality for the contest. The viral content is the message that will be shown when a participant shares the promotion with friends to invite them to the promotion. You can customize the share message based on the channel through which participants wish to disseminate it when they invite friends to the promotion.

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You should complete the following sections:

A) Settings

  • What do you want participants to share? By default, on the final page that will be shown to users after registration, the quiz result is shared. If you have created final messages based on the results, it’s not necessary to modify this field. 
  • Viral image. This is the image that will accompany the text to be shared. You just need to complete this field if you have not included images in the final rmessages of the quiz. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.

B) Generic content: a viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.

 

STEP 8. Check the advanced settings

To create a quiz, check the configuration of the 'Login’ section to adapt it to your needs:

The way users register and be identified when participating in a promotion can be different depending on the campaign, the communication channels and the objectives pursued. 

 

STEP 9. Communicate with participants via the Emails Platform

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

This tool can be very useful in the quiz because it permits you to configure automatic emails to contact participants with one of these objectives:

    1. To thank participants for registering.
    2. Inform participants if they're finalists based their answers.
    3. Send a coupon to participants that have answered correctly all the questions of the quiz.
    4. Communicate with the winners in case of carrying out a final draw among all the participants.

Learn how to create an email with the Platform to communicate with participants from the beginning and thus achieve greater virality.

 

Important! The platform has the ‘smart tags’ feature at its disposal. This enables you to configure customized emails. Use the ‘smart tag’ {{user_recruiting_url}} which, upon sending the email, will be substituted by the recruitment URL of each participant.

 

 

STEP 10. Preview the promotion

At any time, you can see from this section how the promotion will be displayed. Please bear in mind that the preview is not functional; this means that it will let you turn the page even though you haven’t filled in the fields. The best method for testing the functionality of the survey is to activate the promotion but protect it and carry out tests in a closed group. Here we explain how.  

 

STEP 11. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the management page. This is where you will be asked to pay for it. You can find more information here.

STEP 12. Publish the promotion

Although your promotion is now active, you still need to take the last step: publishing it. On creating the quiz, a URL is generated which will be the main promotion link. By default, this main link leads to a microsite where the promotion is presented. Also, and not exclusively, you can publish the contest on the Facebook Page or embed it in your blog or website. Control where you wish to publish it via ‘Publish’. You’ll find all the information about this step here.

 

STEP 13. Disseminate the promotion

It will also be important to disseminate the promotion via various channels. Always use the main promotion link, as it’s the only one compatible with all types of devices.

You can share the promotion via the following methods:

    • With the direct link to the promotion.
    • With the ‘share’ button on Facebook, Twitter and Pinterest.
    • Creating an outstanding campaign. This option implies placing your campaign in the section of Easypromos highlighted promotions. The highlighted have an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.

We also recommend this article with 14 basic steps for disseminating and highlighting your campaign on your Facebook Page.

 

STEP 14. Manage the promotion while it is still active

While the promotion is active you can monitor and manage the participations from the management page by clicking on the ‘View entries’ section.

 

From there you will be able to:

Note: Information about participants will be available even when the promotion has finished.

 

STEP 15. Check the promotion statistics

Access the ‘Statistics’ section to find out about the evolution of participants and their interaction with the application. This information will be available as soon as the first participation is made until after the promotion has finished. Learn more about the information that you have access to in this section.

 

STEP 16. Final sweepstakes to give away the prize and publish the winners

Once the registration period has finished, the ‘Winners’ tool will be enabled; with this you can carry out a random sweepstakes to finalize the promotion and select one or more winners or finalists. This is an optional tool, without any added cost, and you can set it up after the registration period.

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