What are the Instagram rules in order to publish comments?

On this article, we review the main point to take into account when writing comments on Instagram participants posts. We also explain how to comment from the Easypromos platform. 


What are the Instagram rules in order to publish comments?

Instagram encourages unique and personalized comments in the photos or videos posted by the contestants. We recommend you to compose a reply message to thank for their participation and to suggest them to follow your brand profile in that social network. Avoid any kind of commercial or advertising message.

Also, it is necessary to comply with the Instagram guidelines, based on the following points:

1. Comments must be unique and representative of the promotional action.

2. Comments must be written in the voice of the brand posting the comment.

3. The total length of the comment cannot exceed 300 characters.

4. The comment cannot contain more than four hashtags.

5. The comment cannot contain URL links. Warning! Links are not clickable (See below).

6. The comment cannot consist of all capital letters.


If the comment doesn't comply with the Instagram guidelines, Instagram won't publish it.


Can I use links on comments?

External URL links don't work on Instagram. Also, using them can cause the block of your account. Although you can write a URL website on your comment, the link won't be active. 

If you want to encourage Instagram participants to do another action outside this social network, you will direct them without links. For example:

- "Visit our Facebook page and you will be aware of all our promotions".

- “Access to the contest website from the link in the Bio".

Note: the only external link which is clickable is in the Bio of the Instagram profile. 



How can I contact with Instagram participants?

From "View entries" section you will be able to check the Instagram participants and contact them by publishing a comment on their posts without changing from Easypromos to Instagram platform.


Use one of our suggested messages or write a tailored message to comment the post. This way, you will follow the recommendations about personalized communication encouraged by Instagram.

You can contact with the same Instagram user more than once. For example, you can contact him/her to thank their participation in the contest, and also, contact them again in case he/she is a winner.

If the comment can not be published, a message will inform you. Try to change the wording of your comment or to send the message later.



Have more questions? Submit a request


Please sign in to leave a comment.
Powered by Zendesk